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Tuesday
Aug032010

El-Yes: Miss American Pie

New Look Era (WWII and post WWII) American designer Claire McCardell knew how to make a woman look feminine. Her designs, popular with housewives, were beautifully constructed, simple, and highlighted the curves of the body.  She translated the elegant French couture designs of the period into good clean American design.

McCardell’s biggest successes were her Monastic Dress (a belted shift dress with patch pockets) and her Popover Dress (the first contemporary wrap dress- move over DVF!). Many of McCardell’s dresses came with a matching potholder and apron- genius! Baby Boom mamas never looked so chic!

Miss El-Yes’s sexy belted shirtdress and pretty makeup instantly made me think of McCardell. The simple silhouette and color scheme scream “girl next door.” In this crisp dress and heels, Miss El-Yes would be equally at home hosting a dinner party or drinking champagne at a club into the wee hours. Click here to see Miss El-Yes in all her glory (don’t get too excited, it’s just a larger copy of the picture).

Want to look like this American girl? This grey Theory shirtdress is perfect to take you from day to night. DKNY hit it out of the ballpark with this modern red take on the belted dress. And of course, Diane von Furstenberg never disappoints. Check out this beautiful DVF slate grey and black short-sleeved wrap dress- Love!

 

* Thanks for the photo BN!

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